Uses and Benefits

"Employees are always at the front lines of your company. They oversee every system, every client, every vendor, every contract, every problem, every single scrap of equipment and information that your company depends on. Just like a military Commander, you need to know what they know."

-- Michael Wells, Managing Consultant, Sygnal

Top 10 Applications of Corporate Blogs

  1. To communicate product updates, service changes, and company news to customers and suppliers.
  2. To communicate internal news, events, strategies, and focus to all employees within a company.
  3. To communicate project status, news, events, and requirements changes to the project team, stakeholders, and management.
  4. To communicate technical architectural standards between the company's architecture team and its product/application development teams.
  5. To communicate departmental activities and goals between department heads, upper-management, and department staff.
  6. To communicate company sales activities, legal activities, industry news, and growth to the investors (or public).
  7. To capture training seminar knowledge and share it with other employees, to maximize the company's training expense and minimize employee downtime.
  8. To capture news and competitive information from travelling employees at a tradeshow, and share it (in real-time) with employees at headquarters. This helps companies to make better, faster, more-informed decisions that can quickly turn the tide in a competitive battle.
  9. To track and share information regarding lengthy legal battles or customer/vendor/competitor disputes, so that all necessary parties remain fully informed, with a central record of timestamped events.
  10. To publish press releases and other press materials on your company's public website.

Top 10 Benefits to your Company

Your employees are always at the front lines of your company. They oversee every system, every client, every vendor, every contract, every problem, every single scrap of equipment and information that your company depends on. You need to know what they know. And what they don't.

  • Agility. If everyone knows what their boss, their employees, the CEO, and the investors are thinking, it becomes very easy to pursue common goals. This means having the current information needed to make the best possible decisions every moment of every day.
  • Knowledge Protection. Encouraging employees to record critical knowledge into a central electronic system ensures that knowledge can be protected, and transferred to new employees as needed.
  • Focus. Improve the focus of your company dramatically by putting everyone on the same page.
  • Cultural Growth. Blogging in itself is a mentality, which involves sharing your knowledge and educating others. That type of culture is incredibly beneficial to a company. Employees are always at the front lines of every problem
  • Better Value Attribution. Reward the right people for their contributions.
  • Morale. Pride, success, and self-respect are very important drivers of employee morale. With a good blogging environment, employees know that their best ideas will be heard and that their part in developing the idea won't be forgotten .
  • Competitive Advantage. Imagine the advantage you can enjoy when your company is running efficiently, while competitors are still relying on outmoded communication approaches.
  • Sustainable Innovation. People have ideas, and these ideas have value. But without a system to capture these ideas, or a way to attribute them properly, or a way to reward the best and brightest, these ideas will be lost and innovation as a whole will be stifled.
  • Increased Intellectual Property. Visibility to internal processes and projects makes it far easier for key staff members to identify and document key intellectual property that the company needs to pursue ownership of.
  • Enhanced Acquisition Appeal. As industries consolidate and large firms enter acquisitions mode, companies with the most "persistent knowledge value" become the most appealing and highly-valued targets.

Advantages Over Email

  • Persistence. The information your employees create will be there forever... for employees to review... for new employees to catch up on... for project teams to learn from. This single aspect of blogging is the most valuable of all.
  • Accessibility. When an email is sent to someone, that knowledge is only available to them. Often times, this is a mistake; as the knowledge-sender was unaware that others needed that information, too. By centralizing this information, and controlling access to areas of content (rather than specific facts), a company can ensure that all information is available to those who need it.
  • Searchability. Powerful full-text searching is extremely quick against a database.
  • Discussion Capability. In Email, group discussion is limited to the ReplyAll feature. This results in long, mal-formatted discussion threads that can't be easily searched, and aren't accessible to others who need the information.

Advantages Over Your Intranet

  1. Anyone can publish, from anywhere. Rather than waiting for the Intranet webmaster to prepare, convert, and publish your new information, blogging makes this information available immediately.
  2. Built-in notifications. Users who need to stay informed of specific knowledge areas (such as the status of a project, or the policies of a department) can subscribe, and receive email notifications whenever content changes.